Brand Ambassador In Africa
Super Eagles of Nigeria and Chelsea FC striker, Victor Moses has been announced as the brand ambassador of Opera Mini in Africa. This is coming after Victor Moses helped his club, Chelsea to lift the Premier League title this season and are also on course to win a double with FA finals against Arsenal.
Opera says Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa”, says Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria.”
This coincides with Opera’s recent announcement to invest $100 million USD (30 billion Nigerian naira) in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
Nigeria is home to the second largest population of Opera Mini users. Search, social networking and sport are the most popular content consumed by Opera Mini users in this country. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries.
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